The Details Make the Design
It’s NOT Shakespeare. But it’s also not improv. The exact words you say, in the exact order, with the exact rhythm — that’s the 25% that closes the sale.
Play to Win, or Get Off the Ice
If you play hockey, you might as well win. If you’re in business, you might as well work to win. Hit the gym early. Hit the office at 7am. Or get off the ice.