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Don’t Waste October Sunshine

By Joe Templin · October 19, 2026 · 1 min read

You don’t waste October sunshine.

— Katherine Arden

As the air grows crisper and the days shorter, the leaves change their hues and the environment changes. The halcyon days of summer are over but still remembered, and people turn their attention to Fall and unfinished business.

This is when clients are most receptive to your call and conversation, because the world around them is still bright but less so, and the declining days are reflected in the psychology of the individuals around you.

Now is the best time to build new business relationships, because your people are primed with the combination of sunshine and melancholy as the damp and cool of autumn sets in.

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